PURELY FISH

100% natural fish-based pet treats and snacks

Purely Fish is a 100% natural, fish based range of delicious, nutritious and healthy treats for your pet

100% Natural


Purely Fish is a 100% natural, fish based range of delicious, nutritious and healthy treats for your pet, with the ethos of ensuring no part of the fish goes to waste.Our products are produced in our business home county of Cornwall, within a family run Cornish factory. Made from premium, quality ingredients, not only will your pet love our treats, they are also full of goodness to benefit the health of your furry best friend.

A Business Of Animal Lovers


Purely Fish has been developed by a business of animal lovers, and the brand was launched purely by natural evolvement.

From their base in Cornwall, our parent company, Ideal Foods Ltd identified that other than fish fillets/portions from white fish and salmon being used to supply the UK consumer, the remainder of the fish was being wasted.

Ideal Foods wanted to use “all of the fish” and therefore set about finding markets. We developed our Purely Fish range of fish treats and pet food for both cats and dogs, using fish fit for human consumption.

Our Ethos


Quite simply, our ethos is to “use as much of the fish as possible”.We now offer a 100% fish based treat range, produced in Cornwall, working with a family run fishing factory, and doing our bit in helping to keep the traditions of fishing alive too, albeit with a twist!Healthy treats, creating local employment and all at affordable prices, we are proud to offer you Purely Fish!We hope your pets adore Purely Fish as much as ours!

Customer favourites

Purely Fish Pet Food Whitefish Topper For Dogs 900g Bag
Purely Fish Pet Food Whitefish Topper For Dogs 900g Bag

Whitefish Topper For Dogs 900g Bag

£16.95
Purely Fish Pet Food Whitefish Topper For Cats 900g Bag
Purely Fish Pet Food Whitefish Topper For Cats 900g Bag

Whitefish Topper For Cats 900g Bag

£16.95
Purely Fish Pet Food Redfish Topper For Dogs 1kg Bag
Purely Fish Pet Food Redfish Topper For Dogs 1kg Bag

Redfish Topper For Dogs 1kg Bag

£16.95
Purely Fish Pet Food Redfish Topper For Cats 1kg Bag
Purely Fish Pet Food Redfish Topper For Cats 1kg Bag

Redfish Topper For Cats 1kg Bag

£16.95