Keep it spicy with 8Track Rum. Their spiced rum packs a punch with an delicious blend of seville orange peel, vanilla, cloves, ginger and cinnamon for bold flavour in every drop. The brainchilds of this unique brand are Jeremy and Matt, who combined their expertise and love of rum to create a moreish, delectable drink for any occasion. Time to bring on the rumshine.
Interview with Jeremy Mitchell and Matt Franks, co-founders of 8Track spiced rum.
What made you decide to start 8Track Rum, and what's the inspiration behind it?
Jeremy: The recent events of the last 18 months meant we had a once in a lifetime opportunity to fulfil an ambition to create a brand totally from scratch, inspired by our shared passions, that we thought other people would also enjoy. 8Track is named after the iconic recording medium and was born from a shared love of music, enjoying good times and a big appreciation for spiced rum!
What did you do before creating 8Track Rum?
Matt: Jeremy worked for many years in marketing, with a leading brewery so knows a thing or two about the industry, and I run a branding company. So between us we’ve got a great mix of complementary skills – and safe to say a shared passion for spiced rum!
How would you describe 8Track Rum in three words?
Matt: Smooth, flavourful & delicious!
What is your connection to Cornwall?
Jeremy: Matt and I both live in Cornwall and met via a mutual friend, having realised our houses are just 5 minutes apart from each other! In the very early days, we’d meet for a drink by the sea or head out to the coast to scheme ideas and concepts for how to get 8Track off the ground.
What's next / any exciting plans?
Matt: It’s looking busy! And we’re very thankful for it. Our team is out spreading the good word and it is exciting to be building an 8track community – we had a busy summer at lots of amazing music festivals and events, so looking forward to much more of that in 2022 too.
Shop 8Track Rum here.