Brad Reynolds prides himself on running a completely plastic-free business. With a collection of rich aromatic scents, eco-friendly containers, and ethical production practices, Keynvor Candle Co outshine the rest, so you can burn these beauties with a clear conscience. Candle connoisseurs rejoice.
What made you decide to start Keynvor Candle Co and what's the inspiration behind it?
In 2008 my wife received a luxury candle as a gift for Christmas. It was a well-known candle brand and it smelled really good but initially, it was the packaging that caught my eye. It was perfect. As a graphic designer, I’m a sucker for branding and well-thought-out packaging. I was intrigued right from the off, so I began to research and test formulas, and quickly discovered that this was going to be a long journey to perfection.
The chemistry involved in candle-making is actually quite complex, especially when using natural plant-based waxes. It requires a huge amount of time and dedication to get it correct, through doing this I quickly discovered why there aren’t many mid-priced, high-quality candles available on the UK market, and if you dig a little further, an incredibly small number of candle businesses are sustainable or try to be eco-friendly. My sustainable candle-making journey had begun.
What did you do before creating Keynvor Candle Co?
All my life I have been a creative person, so after studying design in Sheffield, I started my career as a graphic designer, which eventually, having worked around the world, landed me here in Cornwall.
How are your products made and where are the ingredients sourced from?
All Keynvor products are made in my cosy workshop in Newquay. Sourcing ingredients… hmm, now this is a tricky one because I only use what I believe to be the absolute best quality ingredients available. The majority of the ingredients and packaging are made in Europe and the UK, but our wax currently comes from overseas. It is incredible and completely natural, so there is a good reason for it, however, I’m constantly searching for European or UK suppliers that can offer the same quality.
Eventually, every ingredient and every material used will be sourced close to home to reduce air/sea miles as much as possible and further minimise our carbon footprint.
Where does your inspiration come from?
Cornwall… just look at it! And travel, but living in a place like this it’s hard not to be inspired. Even on the roughest of days. I love it!
What have been the biggest challenges/achievements, or your favourite story on your journey so far?
We are plastic-free! Now, this is not as easy as it seems. To ensure we don’t use any plastic, I had to get a little creative about how the products are made. Our lids, for example, are custom made in Newquay then assembled in the workshop. It would be a lot easier to go and source pre-made candle jar lids with silicone seals etc, but then we wouldn’t be original and we would be adding to the plastic problem. I see it as my responsibility as a business owner to care about how my work will impact the environment, and work in a way that will benefit myself, my customers, and the earth.
How would you describe Keynvor Candle Co in three words?
Unique, fair, and kind
What is your connection to Cornwall?
Haha. Probably the same as a lot of people. I visited here up to 5 times a year. I was very lucky as a kid because I had a dad who surfed, so our tips to the SW were regular and filled with ocean adventures and good times.
Do you have a special spot in Cornwall that inspires you?
A special spot or secret spot? We’re not supposed to say, right?
Any time in or on the water I feel inspired, especially when it’s not windy. I always find a sense of calm here. Luckily there’s loads of water, so I’m spoiled for choice.
What's next / any exciting plans?
I’m glad you asked! Right now I’m expanding our fragrance portfolio and have a few new knockout candles coming soon as well as subscription boxes and developing a couple of new products that are in the pipeline, but you will have to wait and see.
Shop Keynvor Candles here.