Located and handcrafted on the beautiful North Cornish coast, The Land of Saints distillery has put respect for the landscape and environment at the core of its business. Mike and Sue Bearcroft wanted to create a truly organic gin, with all profits going to support the work of Fauna and Flora International, an international wildlife conservation organisation that is supported by Sir David Attenborough. And once you’ve gotten over just how beautiful this gin bottle is, let us tell you a bit more about the brand’s eco-credentials too. Being soil association approved and members of the Organisation for Responsible Businesses, Land of Saints combine 14 organic botanicals including pink peppercorn, ginger root, dried rose buds, chamomile and blueberry for a deliciously citrusy gin. It’s time to sip on the taste of goodness.
What made you decide to start Land of Saints gin and what's the inspiration behind it?
My wife Sue and I have raised over £500,000 for various charities over the years, but never for a conservation charity. I receive requests, on a weekly basis, from UK charitable organisations asking for ideas and help with their fundraising. Fauna and Flora International, the world's oldest conservation charity, happened to make contact with us, shortly after Sue had organised a very successful Gin and Jazz event to raise funds for our village hall! During the Gin and Jazz evening I had an interesting insight into the gin market from the company who had supplied the gin. Following further research into the world of gin I agreed a way forward with Sir David Attenborough's charity, Fauna and Flora International. Land of Saints was created to raise funds to help in their fight against climate change.
What did you do before creating Land of Saints gin?
My life before Land of Saints.... where do I start? I’ve had a career in sales, marketing and Company management. I was director of The British Red Cross and in later years I took on TV 'extra' work and small acting parts in numerous productions. I also decided to try my hand at writing a novel, which was published in 2015. Following this I joined various 'guest speaker' agencies and have had speaker engagements with many organisations, where I talk about my life in business, theatre and charity fund raising.
How is the gin made, what are the ingredients and where are they sourced from?
Land of Saints Cornish Organic Gin is produced and bottled by an experienced Cornish distiller, working with organic grain and botanicals, which are sourced in Cornwall.
Where does your inspiration come from?
To capture the spirit (no pun intended) and ethos of Cornwall in the most ethical way - putting the planet before profit.
What have been the biggest challenges/achievements, or your favourite story on your journey so far?
Sourcing the most ethical ingredients, bottle, labelling and packaging has been the biggest challenge, along with requests worldwide to stock/buy our gin from the many people who have supported us, because they are also concerned for our planet's future.
How would you describe the Land of Saints gin in three words?
The Greenest Gin ever!
What is your connection to Cornwall?
Our daughter studied at Falmouth University, teaches at Devoran School and our grandchildren were born here. After many visits to our family here in Cornwall, we fell in love with the County and moved here six years ago. Despite having lived in Canada, Scotland and various places in England, we would not want to live anywhere else. Cornwall is truly magical place to call home.
Do you have a special spot in Cornwall that inspires you?
I am inspired by Heligan's sad but beautiful history. Also Tintagel, St Michael’s Mount and all the stunning coves dotted along the coastline, make this the most idyllic spot in the world.
What's next / any exciting plans?
Mat Follas, 2009 Masterchef winner, forager, wild gin maker and two star Michelin chef is joining us to work on new recipes for our exciting new products in 2021. We will also be exporting to South Africa, Sweden, Spain and USA.
Shop Land of Saints gin here.